We Bridge the Gap
SO YOU CAN CUT COSTS & INCREASE MARKET SHARE
AWARD-WINNING UNPRECEDENTED SOLUTIONS FOR MEDICAL DEVICE SALES & SUPPORT
Who We Help
After almost 30 years of experience in the medical device and equipment industry, we’ve seen the inefficiency that hospital administrative members and other healthcare personnel undergo when having to structure their daily routines around a multitude of field reps and vendor sales and support teams. Though an integral component of healthcare, device and equipment representatives have often been unfairly blamed for procedural inefficiency. This imperception often leads to medical device support being one of the first items to be cut when healthcare facilities are forced to reduce costs. What most don’t realize, though, is that they’re actually increasing their costs in numerous ways by removing these essential experts from patient care. READ MORE ABOUT OUR SOLUTIONS.
Medical Device Experts
With healthcare facilities everywhere cutting costs, medical device manufacturers need to seek out new opportunities such as contract sales and case coverage support to maintain a mutually beneficial relationship with hospitals.
When you engage with Rep-Lite, we first conduct meetings to define coverage parameters and identify hospital targets. Then, we build out a structured program based on your needs and goals. We handle the sourcing, interviewing, onboarding, and more. While our reps report directly to you, your primary responsibility is training and watching your new team hit your targets. When you’re ready to hire your contracted employee, we’ll ensure a smooth transition. READ MORE ABOUT OUR SOLUTIONS.
The sales reps and technicians we employ are passionate about the medical industry and the patients it represents. Unlike most medical device reps, our employees don’t carry multiple lines or support an overwhelming number of clients spread across the entire U.S. Our employees comment on improvement in their work/life balance, increased satisfaction with their career, and strong employer/employee trust.
Our technical specialists and sales reps provide many benefits to their clients, including training doctors before and during surgical procedures, providing guidance to OR staff, observing procedures, calibrating devices, providing instructions, troubleshooting, etc. FIND YOUR NEXT OPPORTUNITY
What Makes Us Different
Traditionally, medical device manufacturers hire their own sales reps to cover large territories for device sales and support.
How it Works:
Device manufacturers work with distributors or hire their own sales reps to sell multiple lines to an excessively large territory of numerous accounts. After the initial sale & training, healthcare providers may work with numerous other device support staff with minimal support.
Why It Doesn’t Work:
When manufacturers hire their sales and support reps directly, they often represent accounts all across the U.S. This means extra time and money spent on frequent long-distance travel, which results in overworked employees, causing higher turnover. Since accounts are spread out geographically, some clients inevitably fail to receive timely support in emergencies & accounts/future sales are lost.
Double your sales efficiency.
Manufacturers contract with Rep-Lite to provide the technical know-how, reduce overhead, and streamline sales & support processes.
How it Works:
With the contract model, Rep-Lite is the one who handles everything from recruitment to onboarding, HR, management to sales and technical support. Rep-Lite conducts meetings with the manufacturer to define coverage parameters and hospital targets.
Why It Works:
Rep-Lite has a steady, broadly sourced talent pipeline available on demand. Since our reps are dedicated to a small, very specific area—often just one facility—they’re able to provide timely, quality, efficient support that keeps your healthcare partners happy. Our employees are also much happier with manageable workloads and better work-life balance, so there’s savings to be found in decreased attrition.
What’s your attrition cost?
This model eliminates the sales rep from providing live support during procedures and replaces them with hospital personnel.
How It Works:
The device manufacturer sells their equipment directly to the hospital at a significant discount of 40-50 percent and with no training or ongoing sales rep support. The hospitals hire and train their own staff to perform the sales and support functions.
Why It Doesn’t Work:
Since no initial or ongoing support is provided from the manufacturer, device expertise is limited and patient outcomes are likely to be affected. The hospital staff responsible for sales and support often get pulled into other hospital tasks. This leads to incredible inefficiency and heavy workloads that contribute to high attrition, which ends up costing much more than the up-front discount on the device.
Let us analyze your process.