We Bridge the Gap



Who We Help

Healthcare Professionals




After almost 30 years of experience in the medical device and equipment industry, we’ve seen the inefficiency that hospital administrative members and other healthcare personnel undergo when having to structure their daily routines around a multitude of field reps and vendor sales and support teams. Though an integral component of healthcare, device and equipment representatives have often been unfairly blamed for procedural inefficiency. This imperception often leads to medical device support being one of the first items to be cut when healthcare facilities are forced to reduce costs. What most don’t realize, though, is that they’re actually increasing their costs in numerous ways by removing these essential experts from patient care. READ MORE ABOUT OUR SOLUTIONS.

Medical Device Experts




With healthcare facilities everywhere cutting costs, medical device manufacturers need to seek out new opportunities such as contract sales and case coverage support to maintain a mutually beneficial relationship with hospitals.

When you engage with Rep-Lite, we first conduct meetings to define coverage parameters and identify hospital targets. Then, we build out a structured program based on your needs and goals. We handle the sourcing, interviewing, onboarding, and more. While our reps report directly to you, your primary responsibility is training and watching your new team hit your targets. When you’re ready to hire your contracted employee, we’ll ensure a smooth transition. READ MORE ABOUT OUR SOLUTIONS.

Future Employees




The sales reps and technicians we employ are passionate about the medical industry and the patients it represents. Unlike most medical device reps, our employees don’t carry multiple lines or support an overwhelming number of clients spread across the entire U.S. Our employees comment on improvement in their work/life balance, increased satisfaction with their career, and strong employer/employee trust.

Our technical specialists and sales reps provide many benefits to their clients, including training doctors before and during surgical procedures, providing guidance to OR staff, observing procedures, calibrating devices, providing instructions, troubleshooting, etc. FIND YOUR NEXT OPPORTUNITY

What Makes Us Different


Traditionally, medical device manufacturers hire their own sales reps to cover large territories for device sales and support. 

How it Works:

Device manufacturers work with distributors or hire their own sales reps to sell multiple lines to an excessively large territory of numerous accounts. After the initial sale & training, healthcare providers may work with numerous other device support staff with minimal support.

Why It Doesn’t Work:

When manufacturers hire their sales and support reps directly, they often represent accounts all across the U.S. This means extra time and money spent on frequent long-distance travel, which results in overworked employees, causing higher turnover. Since accounts are spread out geographically, some clients inevitably fail to receive timely support in emergencies & accounts/future sales are lost.

Double your sales efficiency.


Manufacturers contract with Rep-Lite to provide the technical know-how, reduce overhead, and streamline sales & support processes.

How it Works:

With the contract model, Rep-Lite is the one who handles everything from recruitment to onboarding, HR, management to sales and technical support. Rep-Lite conducts meetings with the manufacturer to define coverage parameters and hospital targets.

Why It Works:

Rep-Lite has a steady, broadly sourced talent pipeline available on demand. Since our reps are dedicated to a small, very specific area—often just one facility—they’re able to provide timely, quality, efficient support that keeps your healthcare partners happy. Our employees are also much happier with manageable workloads and better work-life balance, so there’s savings to be found in decreased attrition.

What’s your attrition cost?


This model eliminates the sales rep from providing live support during procedures and replaces them with hospital personnel.

How It Works:

The device manufacturer sells their equipment directly to the hospital at a significant discount of 40-50 percent and with no training or ongoing sales rep support. The hospitals hire and train their own staff to perform the sales and support functions.

Why It Doesn’t Work:

Since no initial or ongoing support is provided from the manufacturer, device expertise is limited and patient outcomes are likely to be affected. The hospital staff responsible for sales and support often get pulled into other hospital tasks. This leads to incredible inefficiency and heavy workloads that contribute to high attrition, which ends up costing much more than the up-front discount on the device.

Let us analyze your process. 

What's Being Said About Us

Expert Testimonial

Rep-Lite is able to de-risk the hiring process while offering a strategic operational efficiencies. Anyone looking to compete in today’s cost conscious age of healthcare should consider Rep-Lite for paradigm shifting business models that produce results.

Saul Marquez, Founder

Outcomes Rocket Podcast

Client Testimonial

Mark is “Johnny on the spot” with myself and our customers.

For example, yesterday a large account had equipment break down. I called Mark early in the morning and he switched his entire day around to make sure this account’s issue was fixed and he could clean their carts. The OR manager texted me immediately and thanked me profusely for Mark jumping on their issue so quickly.

He’s honest, reliable, and I can always count on him. I’ve asked him to meet me at unrealistic early hours of the morning and also stay late and he is always there.

Thanks, Mark, for all you do for us. I would be lost without you. There is no doubt you play a large part in our success here in the Bay area.

Sales Representative, Current Client

Public Comment

Rick Barnett is one of the most innovative minds in our industry because he understands how to align the needs of the patient, the payer, and the provider. This is a very interesting model that removes a lot of litigation and regulatory risk. I can imagine payers literally buying into this company to ensure that technology is used prudently and on-label. Same goes for hospitals and IDNs, HMOs... Kaiser?

Michael Tar, Senior Product Development Strategist at NAMSA