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Rep-Lite: Replicating Success Through Medical Sales Talent Acquisition

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In a feature on CareWorld, the article highlights Rep-Lite’s pivotal role in connecting skilled sales professionals with leading medical device manufacturers. Founded by industry veteran Rick Barnett, Rep-Lite specializes in tailored solutions for medical sales talent acquisition and contract salesforce support. With over three decades of expertise and a track record of converting 97% of its placements into direct hires, Rep-Lite is dedicated to excellence and client satisfaction. By leveraging technology and prioritizing client needs, Rep-Lite ensures the provision of highly skilled personnel to meet revenue targets and drive organizational success. With a focus on innovation and commitment to client growth, Rep-Lite is the ideal partner for expert talent solutions in the medical device industry.

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Rick Barnett


Mr. Barnett has held many senior level executive positions within the medical device arena. Mr. Barnett is a performance-driven sales leadership executive with expertise in building client relationships, developing and executing winning sales strategies, and the selection and development of top talented teams. Mr. Barnett is recognized as a leader with a reputation for advancing successful business development campaigns, leveraging core strengths, and capitalizing on solid client relationships.

Mr. Barnett holds a Bachelor’s degree in Health Services Administration from the University of Hawaii. His background includes building businesses with companies like Stryker and Intuitive Surgical over the past 25 years. Mr. Barnett is a visionary who commonly recognizes “outside the box” opportunities while driving the current business to surpass established goals which has allowed him to function in a consulting capacity for several top industry leaders. Mr. Barnett currently serves as Founder of Rep-Lite. He is responsible for spearheading a strategic development process that allows both manufacturers and facilities to experience maximized potential with limited resources. Mr. Barnett has initiated & instituted this process to allow several manufacturers to experience exponential growth within the divisions that it was applied. Mr. Barnett has a proven track record of over 30 years of achieving or surpassing planned goals in every position.