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Rep-Lite Relocates Headquarters to Alpharetta, Georgia


ALPHARETTA, Ga., March 18th, 2020 Rep-Lite, providing quality medical sales talent on a de-risked contractual basis to medical companies looking to save costs and increase productivity, today announced that they will be relocating their headquarters to 44 Milton Ave., Ste 103, Alpharetta, GA 30009 effective April 2, 2020.

Alpharetta, Georgia—now considered the “technology city of the south”—is home to more than 700 technology companies, houses over a quarter of Metro Atlanta’s top 25 technology employers, and has an excellent talent pool of educated and experienced workers. With a highly-skilled populace, recently bestowed the honor of “Best Small City to Start a Business” on Alpharetta. Top employers in the area include AT&T, Fiserv., LexisNexis, HP, Verizon, and UPS, to name just a few. These advantages benefit both Rep-Lite’s customer base and future employees.

Founded in 2013, Rep-Lite has transformed how medical manufacturers achieve success by offering a results-proven model allowing for the preservation of time and resources while also increasing quality service. Rep-Lite trains skilled field reps and sales professionals with a new approach, making them a positive addition to any medical facility or care clinic. Using a contract model, Rep-Lite handles everything from recruitment to onboarding, HR, management, to sales and technical support. Rep-Lite also handles meetings with the manufacturer to define coverage parameters and hospital targets.

“We are excited to have moved Rep-Lite’s headquarters to Alpharetta,” said Rick Barnett, Founder and CEO, Rep-Lite. “Alpharetta is experiencing phenomenal growth in many sectors such as health care, technology, and education. This suits our own growth and strategy plans as we move forward.”

The Rep-Lite process is revolutionizing health care and Alpharetta’s technological revolution is a natural fit for the company. Alpharetta’s fiber-optic network is the most extensive and redundant in the Southeast. These innovative conditions, among others, allow for Rep-Lite to continue providing manufacturers with technical know-how, to reduce overhead, and to streamline sales and support processes.

“The relocation of our business will produce many advantages like new clients, sourcing speed, and more as we continue to grow and scale,” adds Barnett. “Rep-Lite’s customer base and employees cover the entire U.S. and being in such a quickly growing city only enhances our services.”

The new headquarters is conveniently located in the city center business district.

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About Rep-Lite

Rep-Lite is the clear solution to an industry experiencing a perfect storm scenario. With increased risk, higher expectations, all in the midst of cost compression, industry providers are desperate for alternative cost-effective remedies in ever-competitive environments. Rep-Lite provides a results-proven model that allows for the preservation of time and resources all while increasing provided quality customer service.

Our customers experience a significant decrease in the cost of being in business while improving efficiency and building customer loyalty.

Rep-Lite’s proven model in diverse industry platforms and extensive industry experience is changing how manufacturers accomplish business in the current environment.

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Rick Barnett


Mr. Barnett has held many senior level executive positions within the medical device arena. Mr. Barnett is a performance-driven sales leadership executive with expertise in building client relationships, developing and executing winning sales strategies, and the selection and development of top talented teams. Mr. Barnett is recognized as a leader with a reputation for advancing successful business development campaigns, leveraging core strengths, and capitalizing on solid client relationships.

Mr. Barnett holds a Bachelor’s degree in Health Services Administration from the University of Hawaii. His background includes building businesses with companies like Stryker and Intuitive Surgical over the past 25 years. Mr. Barnett is a visionary who commonly recognizes “outside the box” opportunities while driving the current business to surpass established goals which has allowed him to function in a consulting capacity for several top industry leaders. Mr. Barnett currently serves as Founder of Rep-Lite. He is responsible for spearheading a strategic development process that allows both manufacturers and facilities to experience maximized potential with limited resources. Mr. Barnett has initiated & instituted this process to allow several manufacturers to experience exponential growth within the divisions that it was applied. Mr. Barnett has a proven track record of over 30 years of achieving or surpassing planned goals in every position.