This whole new and innovative approach in the healthcare community is gaining more and more recognition from both medical device sales companies and hospitals.
The Rep-Lite model is all about expert sales and service support through recruitment, training, and placement of medical device sales reps and technical specialists – with the main goal of cost reduction and increasing market opportunities.
Who Uses the Rep-Lite Approach?
- Medical device and equipment manufacturers
- Medical device industry executives
- Medical vendors
- Medical sales reps
- Regional Sales Director
- Clinical teams
- House leads/surgeons
- Legacy Account Surgeons
- Sales and support professionals
Related Reading: Top Reasons Why You Should Contract Your Medical Device Sales Rep
What Type of Sales and Support Solutions Does Rep-lite Provide?
- Sales Reps
- Associate Sales Reps
- Clinical Specialists
- Field Technicians
- Product Support
- Evaluation Teams
- Product Trainers
- Commercialization Specialists
- Clinical Technicians
How Does the Rep-less Model Work?
This new method is dedicated to supporting medical device manufacturers from a Sales and Service perspective. When you remove the Human Resources (HR) burden and decrease the cost of sales, you will see an increase in efficiency and profitability (see chart below).
|Traditional Rep Model||Rep-Lite Model|
|Overall implant business annually by Surgeon A||$2M||$2M|
Typical commission rate
Variable – 25%
Fixed – Set amount for 24/7 coverage
Amount paid out for coverage & support
Less than $200K – Amount paid for the same coverage
|Case coverage restrictsreps time to canvas new surgeons||
Grow – Rep-Lite techs are able to grow entire brand through facilities
10 Steps to Accomplish the Rep-Lite Process
STEP #1 – Manufacture Contracts Rep-Lite to build program
- Meetings conducted with HR
- Meetings conducted with Sales
- Meetings conducted with Training
STEP #2 – Manufacture defines parameters of coverage
STEP #3 – Rep-Lite/manufacture defines hospital targets
STEP #4 – Rep-Lite builds out complete structure of the program
STEP #5 – Rep-Lite hires techs
STEP #6 – Manufacture begins training process for new techs
STEP #7 – Techs are introduced to hospital staff
STEP #8 – Techs go through needed hospital orientation
STEP #9 – Techs are incorporated into OR team
STEP #10 – Techs are aligned with Manufacture operational management team
With 27 years of experience in various medical device industries, Rep-Lite has a proven track record of success. Rep-Lite is changing how manufacturers accomplish business in the current environment by providing cost-efficient solutions using overhead reduction and revenue generation.
Call Us at 1-833-REP-LITE or Schedule A Consultation to learn more about our step-by-step process.
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